The Biggest Mistake Most Companies Make During a Website Redesign

Needless to say, all companies must pay attention to their website appearance. There will be the time to redesign the site. The problem is that most of them make terrible mistakes during the process. This task can be quite intricate as there are many things to consider. The excitement turns to nervousness as they need to create a plan and gather the while resources. Turning website redesign ideas into reality can be quite daunting sometimes. A website redesign is similar to a home construction project. People should read more advice and learn more details about the project. Not to mention they should avoid these biggest mistakes.

1. Focus only on Search Engines Rank

Most people fall into this mistake. They only focus on the design. That means they want their site appears on the first page of any search engines only using a beautiful website design. They think that search engine optimization also becomes a significant role on their website redesign. There are many factors determine whether a website is visible in search results. There’s no promise for page one ranking. Focusing only on search engine rank isn’t a good strategy. Instead, people should pay more attention to the content. Both a well-designed site and engaging content will increase the rank on the search engine.

2. Lack of Knowledge

A confidence indeed helps people to redesign their site. However, it also requires a good understanding of how websites are built. Using a web developer or web designer is a better option. An expert can help people create a beautiful site. What about the web designer? He or she makes sure everything works appropriately. Even though people are able to build a site alone, the result won’t be quite satisfying. It’s important to hire a team of professionals for the best result of the project. These experts are reliable. Not to mention they provide a warranty for their customers.

3. Don’t Have Strategic Direction

It’s important to get the right blueprint of the website. Just like a home construction project, people should focus on the final outcome. They will fail without the right plan. In severe cases, they don’t even realize anything isn’t right until the redesigning process is done. In order to achieve the best business value, they must have a strategic direction based on their business goals. The most common direction or goal is to make the site approachable for customers. However, providing strategic direction for the site is quite intricate. The key is to focus on business objectives.

4. Being Unrealistic with Timelines

This is one of the biggest mistakes that people often make when it comes to website redesigning. Rushing the process often leads to disappointment. Instead, it should be done carefully. Patience is the key to a great outcome. In the beginning, they must be committed to a specific timeline. That means they will focus on this timeframe. This way, they can get a realistic time frame and have ample time to make some adjustments based on their necessities. Overall, avoiding mistakes in website redesigning can save much time and money. All companies should understand this well.

 

2014 Awwwards